How to get listed on exchange monitors and keep your position there

A new exchange has no name yet, so clients don't come to it directly. They open a monitor, pick a direction such as USDT TRC20 → Card UAH, and see a list of exchanges sorted by rate. For most new exchanges, monitors become the main source of clients.

So a monitor is your shop window. Below is how to get into it and how not to drop out over small things.

How a monitor works

A monitor regularly downloads a rate file from your site. For each direction it lists:

• the rate;
• the reserve, meaning how much you're ready to pay out in that currency;
• the minimum and maximum order amount.

From these files the monitor builds its lists by direction. A client picks an exchange and goes straight to your order page. Next to the rate they usually also see the exchange's reviews and rating.

What to prepare before applying

Monitors check an exchange before adding it to their list. Before you apply, have ready:

• a working site with exchange rules, contacts and a privacy policy;
• directions that actually work, not "coming soon";
• a few test orders in every direction, completed without errors;
• a rate file at a permanent address that's already updating.

Some monitors have their own conditions, for example on how long the exchange has been running or how the site is set up. Read the requirements of each one before applying. A launch with errors can delay your listing, so apply once everything in the pre-launch checklist has been checked.

What the rate file should look like

The file isn't just a technical detail: it decides whether clients and the monitor trust you.

• The same numbers as the site. If the file shows a better rate than the client sees after clicking through, they'll leave, and may leave a complaint too. So the file should be built automatically from the same settings as the site, not edited by hand.
• A fresh rate. A file that updates rarely shows a price that no longer exists. When a rate source goes quiet and the direction is paused, it shouldn't stay in the file.
• A real reserve. Showing a reserve you don't have means accepting orders you can't pay out.
• Matching limits. The minimum and maximum in the file should match the ones on the site.

It helps to be able to set a different set of directions for each monitor. That way you don't show everywhere what only pays off on one of them.

What decides your place in the list

The main thing is the rate in that particular direction. A difference of a tenth of a percent decides whether you're first or tenth. But chasing first place with a losing rate gets you nothing, so first work out a markup that makes every order profitable, and compete after that.

Besides the rate, clients look at the reserve, the reviews and how long the exchange has been around. How exactly this affects your position depends on the monitor.

Reviews and complaints

Everyone comparing exchanges sees the reviews on a monitor, so one unanswered complaint costs more than it seems. What helps:

• answering quickly and to the point;
• showing the client the order status instead of going silent, especially when an order is under AML review;
• having exchange rules you can point to in a dispute.

What to check every day

• the rate file opens and updates;
• there are no paused directions in the file;
• reserves match your real balances;
• new reviews have replies.

Listing terms differ between monitors and some of them are paid, so include this in your launch budget.

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In Obminly the rate files are built from the same rates and limits as the site and the Telegram bot, in the formats monitors accept, and you can set a separate set of directions for each monitor. During launch we prepare these files and apply to the monitors together with you. Leave a request, and we’ll show you how this works on your directions.